Our standard
What matters, stated clearly.
SORREL was created around a simple standard: active-led skincare should disclose what matters, including concentration, use, tolerance and protection.
In Singapore, that standard must work with tropical humidity, high UV exposure and frequent transitions into air-conditioned spaces. SORREL therefore focuses on concise routines, comfortable textures and instructions that help people use active skincare responsibly.
Our two-product system pairs a 10% AHA Body Lotion for rough-feeling body texture with a Moisturizing & Brightening Mask for intensive facial hydration and skin comfort.
SORREL is owned by KELSY INT. TRADE PTE. LTD., 60 PAYA LEBAR ROAD, #12-03, PAYA LEBAR SQUARE, SINGAPORE. Contact service@sorrel.sg for customer, retail or partnership enquiries.
Active-led
The formula purpose and active concentration come before trend language.
Tropical routine
Evening exfoliation, daytime sun protection and hydration that fits humid weather.
Clear communication
Visible pricing, direct directions and responsible cosmetic claims.